Category: Media Room

Caught in the act Mumbai billboard snaps shut on child abuse offenders
MUMBAI: Mumbai commuters got more than just traffic for company this week, they got a stark reminder that the law is watching. In a city where billboards usually sell dreams, [...]
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Laqshya Media Group’s campaign for Arpan’s Child Safety Week #POCSOPakadLega
Laqshya Media Group in collaboration with Arpan, a globally recognised non-profit organisation dedicated to the elimination of Child Sexual Abuse (CSA), has turned one of Mumbai’s busiest roads into a space for [...]
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Laqshya installs handcuff-themed OOH for Arpan’s Child Safety Week
Laqshya Media Group, in collaboration with Arpan, has executed a handcuff-themed outdoor installation in Mumbai as part of Arpan’s Child Safety Week campaign and its #POCSOPakadLega theme. The initiative seeks [...]
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Arpan’s Child Safety Week 2025 With Vidya Balan Achieves 100 Million Reach in a Nationwide…
For years, conversations on Child Sexual Abuse remained hidden, spoken in whispers, avoided within families, and rarely acknowledged publicly. Arpan launched Child Safety Week (CSW) in 2019 as a nationwide [...]
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Child Sexual Abuse & POCSO: What We Must Strengthen To Truly Protect Our Children
Child Sexual Abuse (CSA) has long been one of India’s most urgent yet least confronted crises, shrouded in silence, stigma, and cultural discomfort. For decades, we have avoided naming the [...]
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How To Protect Your Kids From Child Sexual Abuse: A Parent’s Guide To Safety &…
Child Sexual Abuse continues to be a grave issue in India, with official data from NCRB 2023 indicating that 196 cases were reported every single day. Most perpetrators —close to [...]
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Vidya Balan on voicing Child sexual abuse through their films: ‘Onus of social responsibility isn’t…
Sometimes, a character doesn’t leave an actor long after the film is over, living inside them as a cause. For Vidya Balan, Kahaani 2: Durga Rani Singh (2016) would be [...]
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Top brands roll out heartfelt campaigns this Children’s Day
This Children’s Day, brands across industries are honouring the imagination, innocence, and resilience of children through campaigns that inspire nostalgia, spark awareness, and champion child wellbeing. From Volkswagen’s celebration of [...]
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Vidya Balan Kicks Off Arpan’s Child Safety Week 2025; Reminds Sexual Abuse Offenders That ‘Bacche…
Arpan, a globally recognised, award-winning non-profit based in Mumbai, dedicated to the elimination of Child Sexual Abuse in India, has announced the 7th edition of Child Safety Week (CSW), which [...]
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Arpan Launches Child Safety Week 2025 with Vidya Balan
Arpan, a non-profit organisation working to prevent Child Sexual Abuse (CSA), has launched the seventh edition of its public awareness campaign, Child Safety Week (CSW), observed annually from 14 to [...]
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