National, 02nd April 2018: Nickelodeon, the number one kid’s franchise, has returned with their global pro-socio initiative “Together For Good” which this year will address the burning issue of child safety.
With increasing incidents in the realm of cyber safety, bullying and physical harassment amongst kids at a young age, creating awareness around personal safety, is the need of the hour. Nickelodeon has set out to curate an awareness initiative that inspires and empowers kids to say, “No to fear and yes to safety”. The initiative encourages kids to identify potential risks and reach out to an adult without fear.
This movement is brought to life with subtle yet impactful on-air video series with the message – ‘Say No to fear and yes to safety’. The videos create awareness and call for kids to seek parental/ adult intervention when faced with any threat. Addressing the 3 most rampant issues of physical abuse, cyber safety and bullying, the videos created are light, sensitive and impactful. The initiative will also be brought alive online and on social through a high decibel digital plan that includes interactive posts, pledge posts, downloadables, championed by the kids’ favorite Nicktoons. There will also be short videos by experts and child psychologists on safety tips.
Nickelodeon has associated with leading Non-Governmental Organization “Arpan” which specializes in empowering individuals and families with prevention and intervention skills required to respond to issues pertaining to child safety. The experts from Arpan will engage with kids in schools across the country through an interactive school contact programme. The school outreach will also include sessions that guide teachers and adults on how to manage issues of child safety. Nickelodeon has also partnered with Municipal Corporation of Greater Mumbai-education department to extend the school outreach programme across various Mumbai schools
Commenting on this initiative, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18 said, “We at Nickelodeon believe that children are the change agents of society. Every child has the right to grow up in a safe environment. Through the Together for Good movement Nickelodeon has set out to sensitize kids and parents on the rampant problem of child safety issues. We believe that this initiative will give the kids the confidence to speak out and say, “no to fear and yes to safety”
“We are delighted to partner with Nickelodeon India for their initiative ‘Together for Good’. Arpan has, over its 10 years of working on prevention of child sexual abuse and healing from its impact, observed that if children are empowered with age-appropriate knowledge and skills they can participate in their own safety. Parents and caregivers, when empowered with knowledge, contribute to making an environment which is vigilant and protective for children. An initiative like this has the potential to provide key messages of personal safety to millions of children and parents with the support of Nickelodeon.” – Ms Sharalene Moonjely, Director – Public Engagement, Arpan
So log on to www.facebook.com/nickindia to join the movement
Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18 Media Pvt. Ltd, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens – Nick, Sonic and Nickelodeon (with 2 programming blocks i.e. Nick Jr./ Teen Nick). Nick Jr. (www.nickjrindia.com<http://www.nickjrindia.com>), which is ‘the smart place to play” believes that ‘education’ and ‘entertainment’ go hand-in-hand and is aimed at young parents and pre-schoolers. Internationally acclaimed shows like Dora the Explorer, Bubble Guppies, Wonder Pets, Team Umizoomi and Go Diego Go foster motor, memory, maths and language development in a child. The Nickelodeon channel also caters to teenagers in the latter half of the day with the Teen Nick block which showcases international sitcoms such as ICarly, Victorious and Drake and Josh. The Nickelodeon cluster has an ecosystem that extends beyond television into Consumer Products, on-ground and digital platforms.
Arpan is an award-winning* organization working hard to address the issue of Child Sexual Abuse. Based in Mumbai, with a team of over 100 dedicated and skilled professionals providing prevention and intervention services to children and adults since 2006. Arpan trains professionals to replicate similar services. We also build resources relevant to various stakeholders and advocate with systems for better child protection measures. Arpan has won 6 National-level awards and 1 International award for its exemplary work. Arpan has directly reached out to 1,80,000 children and adults and over 4,60,000 individuals indirectly.
*Arpan won the India NGO National Award, 2011 , Jamnalal Bajaj Uchit Vyavahar Puraskar , 2011, Global NGO Excellence Award, 2015, Dasra Girl Power Award, 2015, “The Most Committed NGO” in Early Childhood Care and Education, 2017, Spirit of Humanity Award, 2017 for it’s exemplary work in the social sector. Arpan also won an international award, C. Henry Kempe Award by ISPCAN, for doing significant work in the area of Child Abuse.